Privacy policy

What this policy covers

This Privacy Policy explains how Braclo Worldwide Fashions Pvt. Ltd. ("Braclo", "we", "us") collects, uses, stores, shares, and protects personal information of visitors and customers who interact with our website, app, or place an order with us directly. It is drafted to align with the Digital Personal Data Protection Act, 2023 (DPDP Act), the Information Technology Act, 2000, and the SPDI Rules, 2011, and the Consumer Protection (E-Commerce) Rules, 2020.

Where you purchase Braclo products through Myntra, Amazon, Ajio, Flipkart, or Jiomart, that marketplace's own privacy policy governs the transaction; this policy applies only to data collected directly by Braclo.

Information we collect

Provided by you

• Name, mobile number, email address, shipping and billing address
• Order history, size preferences, and returns/exchange requests
• Payment reference details (Braclo does not store full card or UPI credentials — these are processed by our payment gateway partner)
• Communications with our support team, including chat, email, or WhatsApp

Collected automatically

• Device, browser, and IP information
• Cookies and similar tracking technology (see Clause 05)
• Pages viewed, time on site, and referral source

Purpose of processing

• Processing and fulfilling orders, including manufacturing and dispatch from our Bhiwandi facility
• Customer support, returns, exchanges, and warranty handling
• Sending order updates, delivery notifications, and — where consented — marketing communication
• Fraud prevention, security, and legal compliance
• Improving site performance and product recommendations

Who we share data with

We share personal data only where necessary to operate the business:

• Logistics partners for order delivery
• Payment gateway providers for transaction processing
• Cloud and software infrastructure providers(e.g. our order management and accounting systems) under confidentiality obligations
• Government or regulatory authorities, where legally required

We do not sell personal data to third parties.

Cookies & tracking

Our website uses essential cookies (cart, login sessions) and optional analytics/marketing cookies. You can control cookie preferences through your browser settings; disabling essential cookies may affect checkout functionality.

How long we keep your data

We retain order and transaction data for as long as required under Indian tax, GST, and consumer protection law, and account data for as long as your account remains active or as needed to resolve disputes.

Your rights under the DPDP Act, 2023

• Access — request a summary of personal data we hold about you
• Correction — request correction of inaccurate or outdated data
• Erasure — request deletion of your data, subject to legal retention requirements
• Withdraw consent — for marketing communication, at any time
• Grievance redressal — raise a complaint with our Grievance Officer (Clause 09)

How we protect your data

We use industry-standard technical and organisational measures, including access controls and encrypted transmission, to protect personal data against unauthorised access, alteration, or disclosure. No system is completely secure, and we encourage you to use strong, unique passwords.

Contact for privacy concerns

Mandatory under the DPDP Act and IT Rules — this cannot be published with a placeholder.

Updates to this policy

We may update this policy periodically. Material changes will be notified on this page with a revised "Effective Date". Continued use of the site after changes constitutes acceptance.